Popular blog platform of Google's, Blogger, has just introduced a full-featured, real time stat service into the dashboard.
Though Google Analytics and many other third party tools are available to track Blogger.com's blog traffic, they mostly have to be configured by the user.
That's not the case with Bloggers analytics, which is pre-configured. The user has nothing to install or configure.
The coolest thing about the new Blogger Stats is that it monitors and analyzes your visitor traffic in real time, which technically is not possible with other tools, not even in Google Analytics.
Users can see traffic of all posts; which site is sending the most traffic; which popular search keywords are attracting visitors; and, it also shows from which country the visitor is coming and browser info.
Right now it's available for Blogger in Draft Service only, but soon the company will move this nifty feature to the main Blogger platform.
Anyone remember MeasureMap? For those that don't - Jeffrey Veen and Adaptive Path sold their analytics platform to Google over four years ago. The MeasureMap product was built mainly for bloggers. It was a great opportunity for Google to improve its own analytics platform (Urchin), which is now known as Google Analytics.
As after the acquisition, people were guessing that Google would implement it with the Blogger.com, but they never did, till now.
Google Analytics is far more advanced and features rich data, but don't forget, Blogger Stats provides the data in real time and there's no coding.
To try out Blogger Stats, go to Blogger in Draft, and click on the new “Stats” tab.
What do you think of the new service?
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