Write Quality Content and Post Frequently
If you have read any articles on the subject of Blogging and SEO you will no doubt have observed writers emphasising the importance ofquality content. I can't stress enough how much return visits depend on providing inducements to visitors to come back. If your site content is well written and informative half the battle is won. Make sure you post frequently so that visitors can see the value of subscribing in a reader. Take some care with the presentation of your content and images as this will present a professional image. Avoid common pitfalls like bad grammar and spelling mistakes which stand out like a sore toe and detract from a visitor's overall positive experience of your site.
Ensure Your Content is Keyword Rich
Apart from the quality of your content there is the question ofkeyword density. The more keyword rich your posts are the greater the likelihood they will appear higher in search engine results. This means it is worth the effort of crafting your content in such a way that you make use of important keywords and keyword phrasesfrequently used. Don't go overboard however as Google is smart enough to recognise if your pages are littered with keywords and nothing much else. A useful free SEO tool to help you optimise your site using keywords and labels is Google Adwords. Another good tool to help you quickly craft keyword rich material is Live Keyword Analysis which assesses the keyword density of keywords and keyword phrases of any post you paste into the analysis box.
When writing posts make sure your opening sentence describes what the article is about and contains your keywords and keyword phrases. It is important that your first sentence is keyword rich as search engines like Google give more emphasis to content at the beginning of the post. Also it is worth including a short ending statement about the content of the post as there is some evidence that Google also places value on the content at the end of the post.
Take Advantage of Web Analytics Services
Having implemented some strategies to improve crawling and indexing of your site by search engine giants Google, Yahoo and MSN chances are you will want to see how these changes have impacted on the traffic reaching your site. Web Analytics programs are a valuable tool for gaining insight into visitor behaviour and trends. The kind of information that a program like Google Analytics will provide